Midwayville Popup Theme Park

Midwayville created an innovative new venue in San Francisco's SOMA neighborhood to help preserve the artistic character of San Francisco. For a few Fridays in summer 2016 the SOMA StrEat Food Park was transformed into an otherworldy video game pop-up circus theme park by the Midwayville ensemble. Guests strolled amongst food trucks and crazy characters, telling their stories and earning Storybucks to unlock the next Attraction in the park, together! 

Title: Midwayville
Venue: Soma StrEAT Food Park in San Francisco
Guests: 3,000 guests.
Performances: 3 performances.
Performers: 50 cast and crew.
Featuring: Music, walk-around characters, stilt, stage show, food and beverages, VJ, DJ, fortunetelling, attraction booths and variety performance. Gameified Goldfire arcade system with custom paper currency. Custom video projection, interactive lighting / sets.